Designing effective web forms in GoHighLevel (GHL) is essential for capturing leads and ensuring a smooth user experience. By following best practices, you can create forms that are user-friendly, compliant, and efficient.(Growform Multi Step Form Builder)

1. Keep Forms Short and Focused

Only ask for essential information. Long forms can overwhelm users and reduce completion rates. If certain details aren’t immediately necessary, consider collecting them later in the process. (LinkedIn)

2. Use a Single-Column Layout

Arrange form fields in a single column. This layout is easier to follow and reduces confusion, especially on mobile devices. (Nielsen Norman Group)

3. Group Related Fields Together

Organize related fields into sections. For example, group all contact information fields together. This helps users understand the form’s structure and improves usability. (Nielsen Norman Group)

4. Provide Clear Labels and Instructions

Ensure each form field has a clear label. Avoid using placeholders as labels, as they disappear when users start typing. If necessary, include brief instructions to guide users. (Medium, Wikipedia)

5. Indicate Required Fields

Clearly mark required fields, typically with an asterisk (*). This informs users which fields must be completed and prevents submission errors.

6. Implement Real-Time Validation

Provide immediate feedback if a user enters incorrect information. For instance, if an email address is entered incorrectly, display an error message right away. This helps users correct mistakes promptly. (Wikipedia)

7. Ensure Compliance with Consent Requirements

If your form collects phone numbers for SMS communication, include a separate, unchecked checkbox for users to consent to receive messages. Do not pre-select this box. Also, provide links to your Privacy Policy and Terms of Service. (HighLevel Support Portal)

8. Test Forms Across Devices and Browsers

Before deploying your form, test it on various devices and browsers to ensure it functions correctly and looks consistent. This helps identify and fix any issues that could hinder user interaction.

9. Utilize GHL’s Form Builder Features

GoHighLevel’s form builder offers drag-and-drop functionality, allowing you to easily add and arrange fields. You can also customize the form’s appearance to match your branding and set up conditional logic to show or hide fields based on user responses. (LinkedIn)

10. Offer Value to Encourage Completion

Let users know what they will receive by completing the form, such as a free resource or a discount. This provides an incentive and can increase submission rates. (LinkedIn)